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19.06.26 - Company

Beyond Uniformity comes to life: a custom tour with García Cumini at Cesar Milano

Cesar's artistic direction tells the story of the Milan flagship to architects

On Wednesday, June 10, 2026, the Cesar flagship store at Via Larga 23 in Milan welcomed a select group of architects for a tailor-made experience: a custom tour guided by our artistic direction, the García Cumini duo, through our collections, our design language, and the vision that has always defined Cesar's identity — Beyond Uniformity.

Not a simple showroom visit, but a narrative journey through the spaces that best express the brand's philosophy: creative freedom translated into precise design choices, material research, and compositions that move beyond serial logic to embrace uniqueness.

Vicente García and Cinzia Cumini guided participants through every area of the flagship, sharing the design insights behind the new collections and the way Cesar interprets the kitchen and living space today: not a catalogue product, but a flexible system capable of adapting to the designer's vision.

An opportunity for direct dialogue between Cesar and Milan's architecture community — the ideal setting to show, concretely, what it means to go beyond uniformity.

VIDEO